A new Wrangler just landed with a name Ontario Jeep fans haven’t seen on a Wrangler in years. The 2027 Jeep Wrangler Laredo revives an 1980s nameplate with a look and a story built for the trail, not just the showroom floor.
If you’ve been tracking Jeep’s monthly special-edition drops, this one lands differently. Laredo isn’t a paint option or a badge package; it’s a full reinterpretation of a Wrangler trim that helped shape the brand decades ago, now built on today’s Wrangler Willys platform.
What’s Confirmed So Far
The Wrangler Laredo was unveiled in Windsor, Ontario, as the ninth installment in Jeep’s Twelve 4 Twelve Wrangler series, a yearlong run of twelve limited special editions marking 85 years of Jeep heritage. It went from Easter Jeep Safari concept to confirmed production model with almost no changes along the way.
The design draws on the American Southwest and the trim’s namesake border city: earth-tone colours, bold graphics, and bronze accents throughout. The tan soft-top makes its return here too, a signature look from the original Laredo era, rebuilt with modern materials and fit.
Outside, the Laredo wears a Gobi accent grille, Laredo hood and bodyside decals pulled from archival designs, and bronze tow hooks and badging. A rear “4WD” decal finishes the retro cues without losing the modern Wrangler shape.
Laredo By The Numbers
Laredo builds on the Wrangler Willys foundation and comes standard with the Xtreme 35 Package, so the off-road hardware isn’t an upsell here, it’s included from the start.
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Spec
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Wrangler Laredo
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Tires
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35-inch BFGoodrich KO2
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Lift
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2.5 cm (1-inch)
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Max towing
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3,500 lbs (1,587 kg)
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Interior material
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Bison Brown Nappa leather
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Body styles
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Two-door, four-door
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That 35-inch tire and 1-inch lift combination is the same hardware pairing Jeep uses across its Xtreme 35-equipped Wranglers, so ground clearance and traction gains come baked into the trim rather than bolted on afterward.
Inside, the cabin runs Bison Brown Nappa leather seats with front heat and power adjustment, set against Mayan Gold accent stitching. The instrument panel surround, grab handle, door armrests, and centre console wrap in Global Black, a contrast that keeps the cabin from reading as one flat colour.
A few details tie the vehicle directly to its name: a rear swing-gate plaque stamped with the coordinates of Laredo, Texas, and a custom centre console badge. A cowboy hat motif even shows up in the HVAC pad prints, a small nod that rewards anyone who looks closely.
Choosing Between Two-Door and Four-Door
Laredo comes in both two-door and four-door configurations, and the roof choice shifts depending on which you pick.
- Factory tan soft-top: available on both body styles
- Black hardtop: available on both body styles
- Sky One-touch powertop: four-door only
A shopper who wants the fastest way to open-air driving on a two-door will lean on the soft-top or hardtop. Four-door buyers get the added option of the power-operated Sky One-touch roof, useful for anyone who wants open-air access without wrestling with a soft-top on their own driveway.
What Matters For Ontario Shoppers Right Now
The Xtreme 35 Package being standard, not optional, is the detail worth remembering. On a lot of trail-focused trims, 35-inch tires and a lift come bundled into an upcharge package; here they arrive as part of the base build.
The Bison Brown Nappa leather and Global Black contrasting trim also stand apart from the black-and-tan interiors typical of most Wrangler trims, giving Laredo a cabin that looks distinct from other special editions in the same Twelve 4 Twelve series.
For anyone cross-shopping other rugged SUVs, the short version is this: Laredo pairs 35-inch BFGoodrich KO2 tires with a 1-inch lift and a full-time capability package as standard equipment, not a trim-tier add-on. That combination, on its own, is what separates this release from a typical special-edition trim.
Ordering And What Comes Next
Orders for the 2027 Jeep Wrangler Laredo open later this summer, and Canadian pricing will follow closer to that window. No specific on-sale date has been set yet.
Ontario shoppers who want the tan soft-top, the Bison Brown interior, or the Xtreme 35 hardware in a two-door or four-door build should start narrowing down which configuration fits their driving plans now, so the choice is easy once ordering opens.
A Heritage Trim Worth Watching
The 2027 Jeep Wrangler Laredo pairs an 1980s nameplate with 2027 Wrangler capability: standard 35-inch tires, a 1-inch lift, and a Bison Brown Nappa leather cabin built around its own badging and colour story. It’s a heritage release that still functions as a trail-ready Wrangler.
Visit Mac Lang Sundridge Chrysler in Sundridge to ask about the 2027 Jeep Wrangler Laredo and get on the list for updates as ordering details and Ontario availability are confirmed.
